| Article Name : | |
| UNDERSTANDING THE ECO CONSCIOUSNESS AND PERCEPTION OF CONSUMERS TOWARDS VARIOUS DIMENSIONS OF GREEN PERSONAL CARE PRODUCTS WITH SPECIAL REFERENCE TO CHENNAI CITY – A MULTI DIMENSIONAL STUDY |
| Author Name : | |
| Dr. S. Mayilvaganan and V. Sowmya |
| Publisher : | |
| Ashok Yakkaldevi |
| Article Series No. : | |
| GRT-8366 |
| Article URL : | |
 | Author Profile View PDF In browser |
| Abstract : | |
| The research paper is designed towards unearthing the eco consciousness of consumers and the way they perceive various dimensions of green products with special reference to green personal care products. |
| Keywords : | |
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