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| Article Name : | | | AN ADOPTION OF GREEN MARKETING PRACTICES IN THE ORGANISATIONS AND SOCIETY- A CRITICAL ANALYSIS | | Author Name : | | | S. Prasanna , R. Renukadevi and K. Malarkodi | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | GRT-8131 | | Article URL : | |  | Author Profile View PDF In browser | | Abstract : | | | Although environ- mental concerns influence all human activities, few academic disciplines have integrated green issues into their literature. | | Keywords : | | |
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